In its Medium-Term Management Plan 2026, Aichi Tokei Denki has adopted the vision of "contributing to the creation of a sustainable society through measurement and connectivity technologies." Guided by this vision, the company is advancing key initiatives centered on three fundamental strategies: expanding market and business domains, strengthening the competitiveness of core businesses, and enhancing corporate value.
This article focuses on the "acceleration of global expansion"—part of the strategy to expand market and business domains—by highlighting our water meter initiatives in the ASEAN region and presenting an interview with our Malaysian partner, Premier Water Services Sdn. Bhd. (a distributor of the electromagnetic water meter SU).
Initiatives for Global Expansion
Enhancing product market competitiveness and sharing value with customers in each region.
Leveraging the measurement technology and quality cultivated in the domestic market, Aichi Tokei Denki is steadily increasing its presence in the global market. The company contributes to the realization of a sustainable society by providing products and services tailored to the specific needs of various countries within the social infrastructure sectors of water, gas, and energy. It aims for further growth through the expansion of its overseas bases and the pursuit of business operations deeply rooted in local communities.
Overseas sales target aimed for by Aichi Tokei Denki
Related links ｜ Medium-term Management Plan
North America: Measurement solutions meeting advanced water management needs
In North America, the efficient use of water resources and the modernization of aging infrastructure are significant societal challenges. Aichi Tokei Denki supports municipalities and water utilities in addressing these issues by providing highly accurate and durable electromagnetic water meters.
Since 2006, major water utilities in North America—including New York City—have adopted our electromagnetic water meters; we have subsequently strengthened our solution offerings to enhance the efficiency of meter reading operations and enable future data utilization.
Through our highly reliable metering technology, we contribute to reducing non-revenue water and lowering operational costs, thereby providing fundamental support for local water infrastructure.
Taiwan: A long-standing partnership built on consistent quality and trust.
In the Taiwanese market, where quality and reliability are paramount, Aichi Tokei Denki’s city gas meters have long enjoyed a strong reputation and the trust of our customers. We have steadily built a solid track record by offering products tailored to local needs and maintaining a comprehensive support system.
Moving forward, we aim to further strengthen relationships with existing customers while actively exploring new applications and markets to enhance our presence in the region.
China: Refining Technological Value and Differentiation in a Growth Market
As China undergoes rapid urbanization, there is a growing demand for advanced gas infrastructure. In July 2024, Aichi Tokei Denki began manufacturing and selling ultrasonic natural gas meters through a joint venture in Shenzhen, China. By delivering new value that meets local needs, the company is strengthening its presence in this growing market.
Even amidst fierce price competition, the company differentiates itself by leveraging its advantages in quality and performance, while also striving to enhance customer satisfaction through rapid responsiveness made possible by its local operations.
ASEAN: Challenges in the Growing Water Infrastructure Market
In the ASEAN region, demand for water infrastructure is expanding rapidly alongside population growth and increasing urbanization. Aichi Tokei Denki is pursuing the expansion of its water meter business by implementing market strategies tailored to the specific characteristics of each country, such as Thailand and Vietnam.
The company is strengthening its sales networks through collaborations with local partners and establishing a supply system for cost-competitive products, thereby laying the foundation for sustainable growth.
Accelerating global expansion
Challenges in the ASEAN Market
—Paving the Way for a New Water Meter Market Through Partnerships—
The ASEAN region is experiencing rapid urbanization and population growth.
Developing water infrastructure and ensuring efficient water management have become critical issues that determine the sustainability of society.
Aichi Tokei Denki established a factory in Hai Phong, Vietnam, in 2010 and began producing meter components. Subsequently, in 2019, the company opened representative offices in Ho Chi Minh City, Vietnam, and Bangkok, Thailand, with the aim of developing markets and conducting market research in neighboring countries.
In recent years, rising local purchasing power in the ASEAN region has driven sales of high-value-added electromagnetic water meters alongside standard residential water meters. We are striving to expand our market presence and enhance our competitiveness by adapting products to meet local specifications and operating environments, while also optimizing our production systems—including our supply chain.
In this article, we speak with representatives from Aichi Tokei Denki and its local Malaysian partner, Premier Water Services Sdn. Bhd.
Related links ｜ Water Meters and Related Products
Premier Water Services Sdn. Bhd. × Aichi Tokei Denki Co., Ltd. (Overseas Business Division)
Premier Water Services Sdn. Bhd., the distributor of the "SU" series of electromagnetic water meters in Malaysia, is a key partner supporting Aichi Tokei Denki’s operations across ASEAN countries.
With a deep understanding of local regulations, business practices, and infrastructure, the company provides comprehensive support—ranging from sales and installation to maintenance—while delivering services closely tailored to the needs of local customers.
Leveraging a robust network, they offer solutions that precisely meet customer needs and ensure rapid responsiveness; furthermore, they are committed to enhancing service quality through technical collaboration and workforce development. Through this collaborative partnership, Aichi Tokei Denki is steadily expanding its business foundation, establishing itself as a trusted presence in each country.
Taking on the challenge of the growing ASEAN market
Market development through collaboration with local partners
Center: Mr. Desmond Lim, Managing Director, Premier Water Services Sdn. Bhd.; Left: Mr. Nagamine, Overseas Business Division, Aichi Tokei Denki Co., Ltd.; Right: Mr. Tawada, Overseas Business Division, Aichi Tokei Denki Co., Ltd.
Business practices, regulatory frameworks, and infrastructure conditions vary across ASEAN countries and regions; therefore, collaboration with partners deeply rooted in the local market is essential.
By working with trusted distributors and technical partners, Aichi Tokei Denki accurately identifies region-specific needs and has established an integrated system that covers everything from product proposals to after-sales service.
This collaborative approach enables a rapid market response and enhances customer satisfaction.
Aspiration for the Widespread Adoption of Water Meters
Mr. Tawada, Overseas Busines Division, Sales Headquarters,
Aichi Tokei Denki Co., Ltd.:
As water supply infrastructure develops across many ASEAN countries, the demand for water meters is growing steadily.
Aichi Tokei Denki works to accelerate the spread of these meters by manufacturing and providing products that offer an excellent balance of durability and cost-effectiveness. Furthermore, by collaborating closely with local distributors and water utilities, we develop products that meet specific regional standards, ensuring smooth implementation throughout the area.
Advancing water management through high-value-added products
Ms. Ayesha, Contracts and Procurement Manager at Premier Water Services Sdn. Bhd.:
In recent years, the need to visualize water usage and manage it efficiently has grown, leading to increased interest in high-performance products such as electromagnetic water meters.
Leveraging strengths such as high-precision measurement and long product life, Aichi Tokei Denki offers high-value-added products. The company goes beyond merely supplying equipment to provide solutions that contribute to the advancement of water management.
Expanding Potential for Aichi Tokei Denki in the ASEAN Market
Contribution to Sustainable Water Infrastructure
Mr. Nagamine, Overseas Busines Division, Sales Headquarters,
Aichi Tokei Denki Co., Ltd.:
The effective use of water resources is a critical social issue in ASEAN countries as well. Through its metering technologies, Aichi Tokei Denki supports the reduction of non-revenue water and the promotion of efficient operations, thereby contributing to the realization of a sustainable society.
By collaborating with local partners, Aichi Tokei Denki’s technologies are evolving to create new value.
We are advancing from the widespread adoption of residential water meters to the sophisticated management of water resources enabled by high-value-added electromagnetic water meters.
This journey represents a challenge aimed at supporting the future of local communities.
lastly
Creating the future of water, together.
Mr. Desmond Lim, Managing Director,
Premier Water Services Sdn. Bhd.:
Our country's water infrastructure is currently at a major turning point, and the importance of accurate metering and efficient operations has never been greater. Against this backdrop, our collaboration with Aichi Tokei Denki Co., Ltd. is of immense value to us.
Specifically, beyond merely supplying high-quality water meters, the partnership has enabled us to implement solutions tailored to local challenges through technical support and the sharing of expertise.
We look forward to further deepening our partnership with Aichi Tokei Denki Co., Ltd. and contributing to the effective use of water resources and the realization of a sustainable society.
Related links ｜ Medium-Term Management Plan
Related links ｜ Integrated Report
Related links ｜ Water Meters and Related Products